PerforMesh ("PerforMesh", "we", "us") is a product of Abhineer Consulting Private Limited, India, and provides an AI customer acquisition service for businesses that advertise on Google Ads and Meta Ads, covering market research, campaign planning, campaign management with your approval, ad reporting, and lead qualification. This policy explains what information we collect through performesh.ai and the PerforMesh service, how we use it, and the choices available to you.

This policy applies to visitors of performesh.ai and to customers who use the PerforMesh service. If you are a lead or contact whose information a PerforMesh customer has added to the service, see the section called "If you are a lead or contact of a PerforMesh customer" below.

Information we collect

Account and business information. When you create a PerforMesh account or request access, we collect information such as your name, email address, business name, website, and the connected advertising or CRM accounts you choose to link.

Campaign and lead information. To run the service, PerforMesh processes information about your target customers, campaigns, budgets, and the leads that result from them. This can include contact details, source and campaign context, qualification scores and reasons, notes, and outcome data such as opportunity stage and customer status.

Connected platform information. Where you connect a Google or Meta advertising account, or a CRM, PerforMesh accesses the account information and campaign data needed to research, plan, create, manage, and report on your campaigns. PerforMesh creates or changes campaigns only on your instructions and after your approval, and sends conversion outcomes back to a platform only if you turn that on. It uses the access you grant for these purposes only.

Website usage information. When you visit performesh.ai, we may collect standard technical information such as pages viewed, browser type, and referring page, to keep the site working correctly and to understand general usage.

How we use information

We use the information above to:

operate the PerforMesh service, including research, campaign planning, ad reporting, lead qualification, and drafting follow up, and creating and managing the campaigns you approve
maintain the autonomy and guardrail settings you configure, and respect the limits you set
communicate with you about your account and the service
improve PerforMesh, including the accuracy of research, scoring, and recommendations
meet legal, security, and compliance obligations

Google and Meta platform data

PerforMesh integrates with Google and Meta so that your campaigns can be planned and measured. Where you connect these accounts, the following applies.

What PerforMesh does with this access. PerforMesh signs in to your Google Ads or Meta Ads account with the permissions you grant. It reads account, campaign, spend, and performance data to show you reporting and an ad audit, and, for Google, Keyword Planner ideas on search demand. On your instructions, it creates campaigns in your account, always paused at first, changes their budgets, and pauses or resumes them. It makes these changes only after you approve them, and launching a campaign or increasing spend is also checked against the limits you set. Nothing goes live or spends money without your explicit approval. It does not send conversion or customer data to Google or Meta unless you turn that on, as described below.

Conversion outcomes, only if you turn them on. PerforMesh can send qualified lead and customer outcomes back to the ad platform that brought the lead: Google (Enhanced Conversions for Leads, through the Data Manager API), Meta (the Conversions API), and, where you have connected them, LinkedIn (Conversions API), Microsoft Advertising (offline conversions), and Snapchat (Conversions API). This is off for every workspace until you enable it. When it is on, it is sent only for leads with a consent record, and it includes the platform's own click or lead identifiers, SHA-256 hashes of the lead's email address and phone number, the stage reached, its time, and in some cases a value. It never includes raw email addresses or phone numbers, form answers, notes, or health or financial details. Once a platform has accepted an outcome, it is held under that platform's own retention rules, and the platforms do not offer a way to recall it.

Other ad platforms. The same rules apply to other advertising accounts you connect, such as LinkedIn, Microsoft Advertising, and Snapchat.

Google. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Meta. Our use of information received from Meta adheres to the Meta Platform Terms, the Meta Developer Policies, and Meta's Data Use Policy.

You can disconnect a Google or Meta account at any time from within the PerforMesh service or from your Google or Meta account settings, and you can ask us to stop any related data flow by writing to hello@performesh.ai.

How we share information

We share information with:

Google, Meta, and the other ad platforms you connect, to create and manage the campaigns you approve and, only if you turn it on, to send conversion outcomes as described above
service providers who help us host, secure, and operate PerforMesh, under confidentiality and data protection terms
a buyer or successor, if PerforMesh is involved in a merger, acquisition, or sale of assets, subject to this policy or a policy that offers equivalent protection

We do not sell personal information.

Artificial intelligence and automation

PerforMesh uses AI agents to research markets, draft campaign plans and creative, score and qualify leads, draft follow up messages, and recommend budget and strategy changes. AI processing is done through OpenAI under business terms that do not allow OpenAI to use your data to train its models. Before any text is sent for AI processing, names, phone numbers and email addresses are replaced with placeholders, and the real values are only put back inside PerforMesh. Messages to your leads, for example WhatsApp replies from the Inbox, are sent only by you or by follow ups you have turned on, and every message is checked against the consent and opt out status we hold for each lead first. PerforMesh does not change your ad accounts without your approval.

If you are a lead or contact of a PerforMesh customer

If a business uses PerforMesh to manage its own leads and customers, your information may be processed within PerforMesh as part of that business's use of the service. PerforMesh acts on that business's instructions with respect to your information. Requests to access, correct, or delete your information should generally be directed to the business you interacted with. You can also write to hello@performesh.ai and we will route your request or assist directly where we are able to.

Data retention

We keep information for as long as your account is active and as needed to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. You can request deletion of your data at any time, as described below.

Your rights and data deletion

Depending on where you are located, you may have rights to access, correct, export, or delete the personal information we hold about you. You can request deletion of your data at any time using our data deletion page, or by writing to hello@performesh.ai.

We handle every deletion request within 30 days of receiving it. A request made through the data deletion page is recorded immediately and given a reference number. We complete the deletion within 30 days and email you at the address you gave when it is done. Some information may be kept for a limited time where required for legal, security, or accounting reasons; if that applies, we will tell you what and why.

Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Requests from public authorities

If a court, regulator, law enforcement agency or other public authority asks us for personal information, we:

review whether the request is lawful and valid before responding
challenge requests we consider unlawful, overly broad or not properly made
disclose only the minimum information the request legally requires
keep a record of each request, our response and the legal reasoning behind it

Where the law allows, we tell the affected customer before disclosing their information.

Children's privacy

PerforMesh is a business to business service and is not directed to children. We do not knowingly collect personal information from children under 16.

International data transfers

PerforMesh may store and process information in countries other than your own. Where required, we use appropriate safeguards for these transfers.

Changes to this policy

We may update this policy from time to time. We will post the updated version on this page and update the date at the top. Material changes will be communicated to account holders where required by law.

Contact us

Questions about this policy or your information can be sent to hello@performesh.ai.

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